Umut Vural — Digital Marketing & E-Commerce

TR/EN
UV

From 2004 to 2022 he worked in web, e-commerce, agency and digital marketing.

  • doremusic (2006–2013): musical-instrument e-commerce; by his own account revenue grew 10–15x.
  • IBC Agency (2013–2014): media planning, social media strategy, reputation and crisis management.
  • Dijans (2014–2022): the digital marketing agency he founded, which grew to 15 people; worked globally.
  • Google AdWords certification and four Google advertising exams.
CVLinkedInUmut Vural's statement

You can ask

Which digital channels did he specialise in?

The core performance marketing channels, especially social media and search advertising.

  • His most-endorsed LinkedIn skills: social media marketing and strategy (38 and 33 endorsements), online advertising (28), Google AdWords (27).
  • Google exams: search (86), display (89), video (81), advertising fundamentals (95).
  • At IBC Agency: media planning and buying, reputation and crisis management, conversion tracking.
What did he carry from this period into today?

Knowing advertising and campaigns from the inside defined Adgager's core product area.

  • According to his CV, working directly with brands and campaigns during the agency years revealed the research problem that led to Adgager.
  • Two of today's products sit squarely in this area: AdQ, which measures ad effectiveness, and AdQ PreTest, which tests ads before launch.

Answers are based only on Umut Vural's CV, LinkedIn profile and his own statements. Nothing outside the sources is made up.