Umut Vural — Skills

Core skills

Click a skill to see what he can do for you in that area.

• Marketing

  He can advise you on designing the marketing of your brand, product or new concept from scratch, or on strengthening what you already do.

  • Works with you to sharpen the target audience, message and channels, and ties the marketing plan to measurable goals.
  • Bases decisions on consumer data rather than guesswork: where needed, he has the idea, concept or ad tested with real consumers.
  • Based on: 20+ years of experience; he founded his own agency, led digital marketing at IBC Agency and founded Adgager, which serves more than 200 brands.
• Digital Marketing

  He helps you bring your digital channels under one strategy and move your budget to where it delivers most.

  • Sets up the annual digital strategy, media planning and buying, social media direction and conversion tracking.
  • Reviews the work of your team or agency with an experienced outside eye.
  • Based on: Digital Marketing Manager at IBC Agency, his own agency Dijans (which grew to 15 people) and Google advertising certifications.
• E-Commerce

  He guides you in building an e-commerce operation from scratch or growing the sales of your existing site.

  • Designs the team, processes, ad plan and social media together, and connects digital customer acquisition to sales.
  • Helps you build and develop your e-commerce team.
  • Based on: he built the e-commerce team at doremusic from scratch; by his own account the company's revenue grew 10–15x and the site became number one in its market in Türkiye.
• Brand

  He helps you see where your brand stands in the consumer's eyes and strengthen its position.

  • Has brand strength, new concepts and ads tested with real consumers, and backs the decision with data.
  • Gives direction on building a community around your brand that provides continuous feedback.
  • Based on: work with brands such as Turkcell, Garanti BBVA, Trendyol and Getir; he built AdQ, which measures ad effectiveness on 13 dimensions.
• Growth

  He helps you build and execute the growth plan for your company or product.

  • Ties sales, business development, partnerships and marketing to a single growth goal.
  • Shows how to turn project-based work into a repeatable, scalable product.
  • Based on: Adgager grew 420% in 2021 and 200% in 2022, and raised investment at a USD 6.6M valuation in 2023.
• Community Management

  He guides you in building a living community around your brand or product and growing it.

  • Designs member selection, community principles, content rhythm and the reward mechanism with you.
  • Takes the community beyond a marketing channel, into a continuous source of insight for product and research.
  • Based on: he built a consumer community of 90,000 people at Adgager and served as CMO at Octo Networks.
• Artificial Intelligence

  He helps you put AI into your business as a setup that actually works and can be audited.

  • Works out with you which tasks can be handed to AI, and turns a business requirement into a working tool or workflow.
  • Sets up persistent organisational memory, scheduled routines and verification rules.
  • Based on: he turned AI-supported research capabilities into a product at AdQ and runs his own work with an AI team of about 20 personas.
• Entrepreneurship

  On the road from idea to company, he stands beside you as a founder who has walked the same road.

  • Works with you on business model, product-market fit and customer validation.
  • Shares his own experience of incubation, angel investment and a funding round.
  • Based on: he started Adgager in an incubator in 2016 and took it to a USD 6.6M valuation; startup mentor at İTÜ Çekirdek.
• Web3

  If you want to give your product or community a token-based reward and participation model, he shows the way.

  • Works through the token's role in the product and community, the reward design and the exchange listing process with you.
  • Designs the token as a transparent mechanism that rewards participation, not as an investment vehicle.
  • Based on: he launched GAG Token; it was listed on LBank in 2024 and named Best Fintech Startup at the Global Startup Awards South Europe in 2025.
• Leadership

  He stands beside you on the management side as you build or grow your team.

  • Gives direction on building a team from scratch, developing the people you hire and clarifying roles.
  • Works one-to-one with founders and executives.
  • Based on: he built the e-commerce team at doremusic from scratch and led teams of up to 15 at Dijans and 50 at Adgager; many people he developed hold important roles today.
• Strategy

  He helps you clarify where your company is going and in what order.

  • Looks at product, market and revenue model together and sets the priorities.
  • Breaks the strategy into a written plan with numbered milestones so it can be executed.
  • Based on: he led strategy, product, business development and sales together at Adgager and has held senior executive roles at four companies.
• Market Research

  He lets you listen to the market and the consumer quickly and reliably before you decide.

  • Sharpens the research question, chooses the right method and turns results into action.
  • Where needed, runs quantitative and qualitative research with Adgager's community of 90,000 people.
  • Based on: Adgager provides research solutions to more than 200 brands; the Aktifbank project won a Silver Taktisyen Baykuş.
• Consumer Insight

  He helps you understand what your consumers do and why, and turn that into product and communication decisions.

  • Does not leave data in a table; he connects insight to product, packaging and communication decisions.
  • Lets you see how your ad or concept lands with consumers before it goes live.
  • Based on: he built AdQ and AdQ PreTest; 858 ad films were evaluated in the 2025 AdQ Almanac.
• Product Strategy

  He helps you turn a service or an idea into a product that can be sold again and again.

  • Defines the product's scope and go-to-market order with you.
  • Uses rapid AI-assisted prototyping to turn the idea into a working version quickly.
  • Based on: he built and commercialised AdQ, AdQ PreTest and AdTeams, and turned project-based work into repeatable products.
• Business Development

  He draws the roadmap for reaching new clients, markets and partnerships.

  • Builds the target client list, value proposition and first-contact plan with you.
  • Helps you identify strategic partnerships and run the conversations.
  • Based on: he led business development and partnerships at Adgager, which reached more than 200 brands.
• B2B Sales

  He helps you build and speed up your sales process for enterprise clients.

  • Reviews the proposal, the pitch and the decision-maker map, and clarifies the sales process step by step.
  • Shares his experience of winning the first deal with large organisations and sustaining the relationship.
  • Based on: he built commercial relationships with enterprise brands such as Turkcell, Garanti BBVA, Türkiye İş Bankası, Trendyol and Getir.
• Mentoring

  He becomes a regular sounding board for the steps you take as a founder or executive.

  • Works one-to-one on business model, product-market fit, growth and commercial strategy.
  • Shares his own experience of fundraising, growth and team building openly.
  • Based on: startup mentor at İTÜ Çekirdek since 2022; a former team member describes him as the first manager who shaped her professional development.