Umut Vural — Artificial Intelligence

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Umut Vural uses AI not as a single chat tool but as a working system he built himself: a team of named AI specialists, a persistent knowledge base, scheduled routines and strict verification.

  • In products: AI-supported ad scoring across 13 dimensions in AdQ; AI-driven crypto analysis at Give A Coin.
  • In daily work: research synthesis, strategy and decision support with Claude, ChatGPT and Grok; from business requirements to working tools with Claude Code.
Work recordsCVLinkedIn
AI team
Specialist personas called by name
Persistent memory
A knowledge base that grows with every task
Scheduled routines
Recurring work runs on autopilot
Verification
Test before trust
Planned delivery
Written plans and milestones
Written rules
Every agent works by the same rules
Stop criteria
What doesn't work gets shelved
Transparency
AI use is openly disclosed

AI team · roles

Engineering
Senior full-stackMid-level full-stackBackendFrontend
Infrastructure & quality
Security engineerPenetration testerQA engineerSystem testerDevOpsDatabasePerformanceTechnical writer
Design
Interface designer
Research & finance
Market research analystSenior data analystData analystCompetitive intelligenceInsight strategistTokenomics specialistFinance specialist
Content
Video analyst

You can ask

Way of working

How does he manage knowledge?

He keeps a persistent knowledge base in Obsidian using Karpathy's 'LLM Wiki' approach: he chooses the sources, AI writes and updates the pages.

  • Raw sources are stored untouched; AI turns them into concept, organisation, source and question pages.
  • Every page is linked; a catalogue (index) and a chronological log are maintained.
  • Knowledge is not lost in chat; it accumulates with every task, and every fix is recorded the same day.
What has he automated?

He has handed recurring information and communication work to scheduled AI routines.

  • Morning brief: calendar, Türkiye headlines, marketing and market research news (ESOMAR, Nielsen, Ipsos) and a strategic suggestion of the day on one screen.
  • Weekly summary, CRM email flows, a LinkedIn engagement routine and blog automation.
  • Regular sync of the knowledge base; the automations' health is logged and every failure becomes a new rule.

Capability

How does he make sure AI output can be trusted?

He verifies before he trusts. The working rules in his records make this concrete.

  • Nothing is called 'working' until it has been tested against the live system.
  • If a result looks too good, the measuring tool itself is suspected first.
  • Missing data is never counted as zero.
  • Automated test suites, security audits and checklists run before launch; security and testing are assigned to separate specialist personas.
How does he run a piece of work end to end with AI?

He turns business requirements directly into working tools with Claude Code, and he does it through a written process rather than an ad-hoc chat.

  • First a written development plan; the work is split into numbered milestones and each stage closes with automated tests.
  • A separate security audit before launch; security and testing go to separate specialist personas.
  • Critical rules ('invariants') and handover notes are written down, so different sessions and agents work with the same rules without losing context.
  • Systems are built from day one to be adaptable to more than one brand (white-label).
  • Success and stop criteria are set up front; when they are not met, he does not hesitate to stop the work.

AI in products & industry

What is his view on AI?

Curious but critical: he welcomes AI taking over drudge work, but argues the user must draw the line. “Make my work easier, but don't live my life for me.”

  • He stresses that there is still a gap between impressive demos and business processes that work reliably every day.
  • He argues that the use of AI and synthetic data in research should be openly disclosed, and sees this as a source of trust for Adgager.
  • He writes regularly on LinkedIn about AI safety, multi-agent systems and robotics.

Answers are based only on Umut Vural's CV, LinkedIn profile and his own statements. Nothing outside the sources is made up.