Umut Vural — Artificial Intelligence
TR/ENUmut Vural uses AI not as a single chat tool but as a working system he built himself: a team of named AI specialists, a persistent knowledge base, scheduled routines and strict verification.
- In products: AI-supported ad scoring across 13 dimensions in AdQ; AI-driven crypto analysis at Give A Coin.
- In daily work: research synthesis, strategy and decision support with Claude, ChatGPT and Grok; from business requirements to working tools with Claude Code.
AI team · roles
You can ask
Way of working
How does he manage knowledge?
He keeps a persistent knowledge base in Obsidian using Karpathy's 'LLM Wiki' approach: he chooses the sources, AI writes and updates the pages.
- Raw sources are stored untouched; AI turns them into concept, organisation, source and question pages.
- Every page is linked; a catalogue (index) and a chronological log are maintained.
- Knowledge is not lost in chat; it accumulates with every task, and every fix is recorded the same day.
What has he automated?
He has handed recurring information and communication work to scheduled AI routines.
- Morning brief: calendar, Türkiye headlines, marketing and market research news (ESOMAR, Nielsen, Ipsos) and a strategic suggestion of the day on one screen.
- Weekly summary, CRM email flows, a LinkedIn engagement routine and blog automation.
- Regular sync of the knowledge base; the automations' health is logged and every failure becomes a new rule.
Capability
How does he make sure AI output can be trusted?
He verifies before he trusts. The working rules in his records make this concrete.
- Nothing is called 'working' until it has been tested against the live system.
- If a result looks too good, the measuring tool itself is suspected first.
- Missing data is never counted as zero.
- Automated test suites, security audits and checklists run before launch; security and testing are assigned to separate specialist personas.
How does he run a piece of work end to end with AI?
He turns business requirements directly into working tools with Claude Code, and he does it through a written process rather than an ad-hoc chat.
- First a written development plan; the work is split into numbered milestones and each stage closes with automated tests.
- A separate security audit before launch; security and testing go to separate specialist personas.
- Critical rules ('invariants') and handover notes are written down, so different sessions and agents work with the same rules without losing context.
- Systems are built from day one to be adaptable to more than one brand (white-label).
- Success and stop criteria are set up front; when they are not met, he does not hesitate to stop the work.
AI in products & industry
What is his view on AI?
Curious but critical: he welcomes AI taking over drudge work, but argues the user must draw the line. “Make my work easier, but don't live my life for me.”
- He stresses that there is still a gap between impressive demos and business processes that work reliably every day.
- He argues that the use of AI and synthetic data in research should be openly disclosed, and sees this as a source of trust for Adgager.
- He writes regularly on LinkedIn about AI safety, multi-agent systems and robotics.
Answers are based only on Umut Vural's CV, LinkedIn profile and his own statements. Nothing outside the sources is made up.